May 22, 2026
We're an agency, so take this with the obvious grain of salt — but the honest answer is that DIY builders (Wix, Squarespace, and similar) are a completely reasonable choice for some businesses, and we'd rather tell you when that's true than pretend otherwise.
A DIY builder makes sense if: you have time to learn the tool, your site is simple (a handful of pages, no custom booking or automation), and you're comfortable with a template-driven look that's recognizably 'built on a platform.'
An agency makes more sense if: you want a site that doesn't look like every other business on the same template, you need something a builder doesn't do well out of the box (custom automation, a trained chatbot, non-standard layouts), or your time is better spent running your business than learning web design.
The middle-ground option worth knowing about: some agencies (us included) will build on a fast, modern custom stack rather than a drag-and-drop builder, which avoids the 'looks like a template' problem without requiring you to personally learn a page builder.
One thing that swings the decision for a lot of business owners: how much your time is worth per hour doing the work you're actually trained for. If learning a builder well enough to make it look good will take fifteen or twenty hours you'd otherwise bill or spend on client work, that's a real cost even if the software itself is cheap.
A reasonable middle path if you're unsure: pay for a few hours of a freelancer or agency's time to set up the structure and first draft, then handle ongoing small edits yourself. Many agencies (us included) are fine handing off a site built to be easy to maintain.
If you're not sure which camp you're in, that's a fine thing to bring up on an intro call — we'd rather point you at a $16/month builder than sell you a website you didn't need.
