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FAQ
General questions about working with us, plus everything broken out by service below.
We use AI tools throughout design, copywriting, and code to move faster and charge less than a traditional agency — but every decision about what actually ships is made by a person. See our AI disclosure page for the specifics.
Our packages start at $1,600 for a custom-designed 5-page website, and every package starts with just an $800 deposit — the balance is due only after you've seen and approved your site. Full tier breakdowns, including chatbot and automation add-ons, are on our pricing page.
We specialize in home service businesses — contractors, landscapers, HVAC, plumbing, electrical, and cleaning services — because that's where our automation tools deliver the most value, catching the calls you miss while you're on a job. If you're outside that world, reach out anyway and we'll tell you honestly whether we're a fit.
Duskline is a real, fully-built flagship project we built ourselves as proof of process before pitching clients — not a mockup. See the full case study on our work page.
Our Starter package is $1,600 for a custom-designed 5-page site — you start with just an $800 deposit and pay the balance only after you've approved the finished site. See our pricing page for all three packages.
A single-service website typically ships in 48 hours from signed quote to launch — as long as all necessary docs and photos are submitted when we start building. After that, we write real copy and design a custom layout rather than starting from a generic template.
Yes. Every site we build is mobile-first and structured so you can make basic content edits yourself after launch — we walk you through exactly how during handoff.
If you get after-hours inquiries or repetitive questions about hours, pricing, or services, a chatbot captures leads you'd otherwise lose overnight or over a weekend. It's not essential for every business, but it's high-leverage for service businesses with call-heavy sales cycles.
Yes, always. Every chatbot we build clearly identifies itself as AI up front — see our AI disclosure page for the full policy.
It's configured to hand off to a real person, a contact form, or a booking link rather than guess — so a hard question never turns into a bad answer.
Five areas deliver the highest ROI: capturing and responding to leads instantly (Speed-to-Lead), matching technicians to jobs by skill and location (Smart Dispatch), automated customer follow-up from booking through review requests (Communication Pipeline), AI-assisted estimating and payment collection (Quote-to-Cash), and connecting your existing software so data flows without manual entry (Integration Middleware). Most clients start with one or two and add more as they grow.
Not necessarily, but most clients add automation after their site's been live a while and they know exactly what's eating their time. Automation can also connect to existing tools you already use — we'll work with whatever you've got.
Yes — that's how most clients do it. Start with Speed-to-Lead and the Communication Pipeline, see the impact, then add Dispatch and Quote-to-Cash as you grow. Everything is designed to snap together without a rebuild.
Yes — that's exactly who we built this for. You tell us about your business, your services, and any photos you have, and we handle the rest. We'll send you a monthly calendar to review, and you just give it a thumbs up (or tell us what to change). No logins to remember, no algorithms to learn, no jargon to decode. If you can reply to a text, you can work with us.
Our basic plan includes 8 posts per month (about 2 per week) across Facebook and Instagram. The standard plan bumps that to 12 posts per week plus daily story-style updates. Every post is custom-written and matched to an image — we don't recycle or repurpose the same content across platforms.
Nope. If you have photos of your work, send them over — phone photos are fine, we can work with whatever you've got. If you don't have photos, we'll help you figure out a simple plan for getting some. The writing, the scheduling, the hashtags, the engagement — that's all on us. Your only job is to tell us if something looks wrong before it goes live.
A traditional agency will charge you $2,000–5,000/month, bury you in strategy documents, and make you feel like you need a marketing degree to understand what you're paying for. We keep it simple: predictable pricing, plain-English reporting, and you're never locked into a contract. Month-to-month, cancel anytime, no hard feelings.
Our management plans cover organic content and engagement only — the posts, the comments, the profile management. We don't run paid ad campaigns in-house, but if you decide you want to try ads down the road, we can recommend a straightforward setup or connect you with someone who specializes in it.
A complete, accurate Google Business Profile; a fast site that works well on mobile; consistent business name/address/phone info across the web; and clear pages describing what you do and where. Keyword-stuffing and bulk directory submissions matter far less than most SEO sales pitches suggest.
Technical fixes and Google Business Profile cleanup can show movement within weeks. Ranking for competitive terms through content and earned links is a slower, ongoing process — anyone promising overnight top rankings isn't being straight with you.
Pick your package, tell us about your business, and get started for $800 down.