Resources
Free tools and plain-language answers.
No lead-gen tricks — a glossary for the jargon, free tools we built ourselves, and a blog of original commentary, not reposted news.
Free tools
Website Health Check
Paste your URL and get a plain-language read on speed, mobile-friendliness, and basic SEO.
Coming soonLocal SEO Snapshot
See how your Google Business Profile stacks up against the basics that actually move rankings.
Coming soonChatbot ROI Estimator
A rough calculator for how many after-hours leads a basic FAQ chatbot could capture for your business.
Coming soonGlossary
Plain-language definitions for the terms we use on this site — no jargon left unexplained.
Browse the glossary →Blog
Original commentary on AI and small-business websites — always our own analysis, always linked to sources.
Read the blog →